Should I Invest in SEO or PPC?

Companies trying search engine marketing for the first time may only have the money for SEO (search engine optimization) or PPC (pay per click) but not both.  While they are similar in that they both use the search engine as a medium to attract customers the results, costs, and expectations are very different.

The other similarity is that both services are often performed by the same agency or individual.

SEO

Are you looking to invest in the long-term success of your company? Are you patient enough to wait for results?

If the answer is “Yes” then SEO may be your choice.

PPC

Do you need results now? Are you prepared to spend more money to get the results you want?

If the answer is “Yes” then PPC may be your choice.




The Strengths and Weaknesses of SEO and PPC

SEO

Strengths:

The effects of good SEO are relatively permanent.

The upfront cost of SEO is less than PPC.

Weakness:

It may take two months to see results.

PPC

Strengths:

Very quick results compared to SEO

You can bring traffic/customers to your site instantly.

Weakness:

PPC is more costly than SEO.

PPC does not help the sites’ development for the future. If you stop spending you will stop seeing the positive effects.




Which is Better for my Business: PPC or SEO?

The answer is “it is unique for every business”.  It depends on your goals and budget. Often a business owner will know for certain which service she wants to try, sometimes they will ask for input from us.  If you have a question contact us and we’ll answer any questions.